A Doomed Endeavour

One of the projects I took on when I joined Columbia Memorial Hospital was co-hosting Hands on Health the hospital's podcast. I updated the branding for the podcast which included the album art and I also co-hosted and edited the episodes. The podcast started with a lady named Felicia, and then was passed to my coworker Alyssa and myself. She did a lot of the work scheduling people to interview and the podcast was even aired on a local radio network. Unfortunately, Alyssa and I decided after a number of episodes, that continuing the podcast in its current format, didn't make sense given the amount of effort that went into it. We had floated ideas on how to make the podcast something with more broad appeal and reach, but those were turned down. As it was in its current state, there just wasn't a market segment who tuned in and no real audience the format catered to.