Designing to Impress

Attracting health care providers to join our hospital on the coast takes a good amount of persuading. So when our human resources department asked me to make a booklet they could send to providers they wanted to recruit that would showcase why they should join us, I set to work to make as nice of a magazine styled booklet as possible. I particularly enjoyed using the regional photos we had to showcase the natural beauty of Clatsop County in northwest Oregon. In designing this booklet, I had to keep in mind that it would be both print and digital, so the spreads had to also make sense and work as individual pages, so I couldn't do anything too crazy with the design.